Customer value - seconda edizione: Soddisfazione, fedeltà, by Giuseppe Bertoli,Bruno Busacca

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By Giuseppe Bertoli,Bruno Busacca

Le profonde trasformazioni in atto nello state of affairs economico mondiale hanno contribuito a rinnovare los angeles consapevolezza della centralità del cliente nelle strategie aziendali. Clienti soddisfatti e leali sono alla base del successo economico e competitivo di qualunque impresa nel lungo periodo. Da qui los angeles necessità di offrire al mercato una worth proposition superiore, dinamica e sostenibile, ancorando a essa los angeles creazione del valore aziendale.
In questa prospettiva, il quantity approfondisce il contributo del advertising alla creazione del valore dell'impresa. Dopo aver illustrato le fondamentali strategie alla base del miglioramento delle functionality di advertising, il libro analizza i legami esistenti fra valore according to il cliente, client pride e relazioni con i clienti, approfondendo tecniche di misurazione e implicazioni economiche.
In questa nuova edizione sono stati approfonditi alcuni aspetti analitici e decisionali delle strategie di advertising, gli ambiti d'indagine concernenti il valore according to il cliente e i hole di client pride. Inoltre, si curato l'aggiornamento della letteratura, degli esempi e dei casi aziendali, nonché il riferimento alle implicazioni delle nuove tecnologie.

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