Content Strategy at Work: Real-world Stories to Strengthen by Margot Bloomstein

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By Margot Bloomstein

Content is king… and the hot kingmaker… and your message must align together with your version and metrics and different mumbo jumbo, correct? no matter if you’re slogging via concept or buzzwords, there’s no denying content material technique is coming of age. yet what’s in it for you? And if you’re now not a content material strategist, why in case you care?

Because no matter if content material process isn’t your activity, content’s most likely your problem—and most likely greater than you're thinking that. You or your online business has a message you must carry, correct? you could bring that message via quite a few channels and content material varieties, from Tweets to testimonials and photograph galleries galore, and your viewers has simply as many ways of attractive with it. such a lot of methods, loads content material… so where’s the matter? that's the challenge. and you'll degree it in time, creativity, funds, misplaced chance, and the sobs you listen both from artistic administrators, venture managers, and SEO experts.

The answer is content material method, and this e-book deals real-world examples and techniques you could undertake, regardless of your function at the staff. placed content material technique to give you the results you want through accumulating this publication into your little arms and gobbling up never-before visible case experiences from groups at Johns Hopkins drugs, MINI, Icebreaker, and extra. content material process at paintings is a booklet for designers, details architects, copywriters, undertaking managers, and someone who works with visible or verbal content material. It discusses how one can converse and forge a plan that may help you, your organization, or your consumer get that message throughout and foster larger person reviews.

  • Presents a content material method framework and how you can enforce in either in-house advertising and marketing departments and consultancies
  • Includes case experiences, interviews, and classes realized from retail, clothing, community tv, business-to-business, car, non-profit, and better ed brands
  • Details sensible revenues options to promote content material technique and use content material procedure techniques to promote different companies and bigger projects

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