Media Studies

The Cable Empire Strikes Latin America: How American Pay-TV by Luiz Duarte

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By Luiz Duarte

within the mid-90s, a number of media businesses ventured into Latin the US, selling a growth within the rising pay-TV of the zone. no longer all businesses survived even though. What resulted in this enlargement and the survivors' mystery for achievement is the subject of this huge first-hand account through media researcher Luiz G. Duarte, who skilled the ups and downs and lived to inform the tale. past an educational evaluate of either the promoting and social sciences theories which can almost certainly clarify the evidence, the ebook additionally represents a close historical past of this pattern for a person attracted to doing good during this business.

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The Empty Museum: Western Cultures and the Artistic Field in by Masaaki Morishita

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By Masaaki Morishita

This ebook examines the methods in which public artwork museums, as smooth Western associations, have been brought to Japan within the overdue 19th century and the way they consequently constructed unique nationwide characteristics.

The writer makes a speciality of some of the most detailed sorts of eastern museums: the 'empty museums' – museums with no collections, everlasting screens, and curators. Morishita exhibits how they built, with regards to social and cultural stipulations at yes sessions in glossy eastern background, via enticing with quite a lot of interdisciplinary theories, particularly, Pierre Bourdieu's box concept and the conceptual framework of transculturation.

Japan is used as a case examine to teach in most cases phrases how the weather of recent Western tradition linked to public paintings museums have been brought and remodeled within the neighborhood stipulations of non-Western areas. With its detailed empirical circumstances and theoretical concentration, the publication makes an important contribution to current literature within the box of museum stories, either within the English-speaking global and in Japan, and may be of curiosity to students and scholars of sociology, paintings background, cultural reports and eastern studies.

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Everyday Life and Cultural Theory: An Introduction by Ben Highmore

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By Ben Highmore

Everyday lifestyles and Cultural Theory offers a different severe and ancient creation to theories of daily life. Ben Highmore strains the improvement of conceptions of way of life, from the cultural sociology of Georg Simmel, in the course of the Mass-Observation venture of the Nineteen Thirties to modern theorists resembling Michel de Certeau.

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Advertising Theory (Routledge Communication Series) by Shelly Rodgers,Esther Thorson

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By Shelly Rodgers,Esther Thorson

Advertising Theory presents distinctive and present explorations of key theories within the ads self-discipline. the amount offers a operating wisdom of the first theoretical ways of advertisements, supplying a complete synthesis of the huge literature within the sector. Editors Shelly Rodgers and Esther Thorson have constructed this quantity as a discussion board during which to match, distinction, and overview advertisements theories in a complete and established presentation. Chapters supply concrete examples, case reports, and readings written through prime advertisements students and educators.


Utilizing McGuire’s persuasion matrix because the structural version for every bankruptcy, the textual content deals a much wider lens during which to view the phenomenon of ads because it operates inside a variety of environments. inside every one sector of advertisements idea – and throughout advertisements contexts – either conventional and non-traditional ways are addressed, together with digital word-of-mouth advertisements, user-generated ads, and social media advertisements contexts.


As a benchmark for the present nation of ads concept, this article is going to facilitate a deeper realizing for advertisements scholars, and should be required analyzing for ads thought coursework.

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The Media, the Court, and the Misrepresentation: The New by Rorie Spill Solberg,Eric N. Waltenburg

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By Rorie Spill Solberg,Eric N. Waltenburg

The Court’s judgements are interpreted and disseminated through the media. in this method, the media paints a picture of the courtroom and its company. like several artist, the media has license concerning what to hide and the quantity of cognizance dedicated to any element of the court docket and its company. a few situations obtain great realization, whereas others languish at the again pages or are neglected. those choice results create a skewed photograph of the courtroom and its paintings, and can impact public attitudes towards the court docket. certainly, experiences of media assurance of alternative governmental associations exhibit that once, and the way, their coverage judgements are coated has implications for the public’s knowing of, compliance with, aid for, and cynicism in regards to the policy.



This e-book uncovers and describes this insurance and compares it to the affirmation hearings, the Court’s genuine paintings, even its individuals. Rorie Spill Solberg and Eric N. Waltenburg learn media assurance of nominations and affirmation hearings, the justices’ "extra-curricular" actions and their retirements/deaths, and the Court’s evaluations, and evaluate this assurance to analyses of affirmation transcripts and the Court’s complete docket. Solberg and Waltenburg contend that media now conceal the court docket and its body of workers extra equally to its insurance of different political associations. reporters nonetheless regurgitate a mythology supported through the justices, a "cult of the robe," in which independent and apolitical judges robotically base their judgements upon the legislations and the structure. in addition, they argue the media additionally specialize in the "cult of personality," in which the media emphasize yes attributes of the justices and their paintings to compare the public’s personal tastes for material and content material. The media’s portrayal, then, may well undercut the Court’s legitimacy and its reservoir of excellent will.

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The Narratology of Comic Art (Routledge Advances in Comics by Kai Mikkonen

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By Kai Mikkonen

By putting comics in a full of life discussion with modern narrative thought, The Narratology of comedian Art builds a scientific concept of narrative comics, going past the common specialise in the Anglophone culture. This comprises not only the exploration of these houses in comics that may be meaningfully investigated with present narrative thought, yet an interpretive learn of the aptitude in narratological suggestions and analytical systems that has hitherto been ignored. This learn monograph is, then, now not an program of narratology within the medium and paintings of comics, yet a revision of narratological strategies and methods in the course of the learn of narrative comics. hence, whereas narratology is delivered to undergo on comics, both comics are delivered to endure on narratology.

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Existenzgründung im Kulturbetrieb (Kunst- und by Jens Langholz

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By Jens Langholz

Die Gründung eines Unternehmens in der Kreativ- und Kulturwirtschaft ist eine große Herausforderung, die mit erheblichen Risiken verbunden ist. Viele Gründer sind Experten im künstlerischen oder kulturellen Bereich mit herausragenden Fähigkeiten, betrachten sich aber nicht als Unternehmer und unterschätzen die Bedeutung betriebswirtschaftlicher Kenntnisse. Erfolg kann sich nur einstellen, wenn die kulturspezifische Kompetenz der Gründer um ökonomisches information ergänzt wird. In diesem Band sind für Kulturunternehmer relevante Grundlagen der Betriebswirtschaftslehre zusammengestellt.

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Medienpädagogik in der Sozialen Arbeit: Konsequenzen aus der by Christian Helbig

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By Christian Helbig

Mit der vorliegenden Publikation soll ein Beitrag zur sozialwissenschaftlichen Frage nach der gesellschaftlichen Bedeutung der Medien für die Lebensgestaltung und Lebensbewältigung der Adressat/-innen der Sozialen Arbeit geleistet werden. Ausgehend von der kommunikationswisenschaftlichen Beschreibung der Gesellschaft als 'mediatisiert', werden gemeinsame Ausgangsbedingungen von Medienpädagogik und Sozialer Arbeit beschrieben. Insbesondere der handlungsorientierte Ansatz der Medienpädagogik und der lebensweltorientierte Ansatz der Sozialen Arbeit machen programmatische Parallelen deutlich. Anhand der Praxis- und Aufgabenfelder der Sozialen Arbeit wird herausgearbeitet, dass medienpädagogische Ansätze und Themen zukünftig als eine grundlegende Voraussetzung der occupation anzusehen sind. Anknüpfend daran wird die wissenschaftliche Ausbildungssituation von Fachkräften in den Blick genommen und beschrieben, welche medienpädagogischen Kompetenzen in der Praxis der Sozialen Arbeit benötigt werden und wie sich diese Kompetenzen in den Curricula für das Studium wiederfinden.

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Liking Ike: Eisenhower, Advertising, and the Rise of by David Haven Blake

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By David Haven Blake

Liking Ike unearths the admired function that celebrities and ads businesses performed in Dwight Eisenhower's presidency. Guided via Madison street executives and tv pioneers, Eisenhower cultivated well-known supporters as a manner of creating the broad-based help that had eluded Republicans for two decades. whereas we regularly ponder John F. Kennedy and his Rat Pack entourage because the starting of presidential glamour within the usa, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes frequently seemed in Eisenhower's campaigns. Ike's political profession used to be so saturated with stardom that rivals from the ideal and left accused him of being a glamour candidate.

Author David Haven Blake tells the tale of the way Madison road executives strategically introduced celebrities into the political approach. in line with unique interviews and lengthy ignored archival fabrics, Liking Ike explores the altering dynamics of star politics as americans adjusted to the tv age. via the Nineteen Twenties, entertainers have been sometimes drawing exposure to their favourite applicants, yet with the increase of tv and mass advertisements, political advisers started to professionalize the way in which that celebrities introduced recognition to presidential campaigns. In conferences, memos, and tv scripts, they charted a technique for leavening political programming with famous person interviews, musical performances, and intricate tv spectaculars.

Commentators frightened concerning the likely superficial values that tv had brought to political campaigns, and writers, filmmakers, and fellow politicians criticized the impression of glamour and exposure. yet regardless of those proceedings, Eisenhower's legacy may survive within the next careers of John F. Kennedy and Ronald Reagan-and, finally, offer a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton.

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Die Auswirkungen der Krisenkommunikation auf das Image des by Wilfried Nocker

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By Wilfried Nocker

Diese Studie befasst sich mit einer Krisensituation, die unter dem Namen "Steueraffäre Liechtenstein" weitgehend bekannt ist. Krisen entstehen im Regelfall plötzlich (ereignisinduziert), was once, zumindest oberflächlich betrachtet, auch auf die "Steueraffäre Liechtenstein" zutraf. Eine genauere examine der Umstände führte aber zu der Erkenntnis, dass die Krisenursache schon fünf Jahre zuvor eingetreten ist und das challenge bzw. das Risiko bei den relevanten Stellen auch bekannt struggle. Fünf Jahre, die hätten genutzt werden können, um aktiv vorzugehen, ein Krisenkonzept zu erarbeiten und die Öffentlichkeit Schritt für Schritt in Kenntnis zu setzen. Zumindest letzteres ist nicht erfolgt und damit conflict ein stetes Risiko gegeben, dass die Medien den Überraschungseffekt für sich nutzen konnten. Aber auch die Vorbereitung für den schlimmsten Fall der Fälle, einem tatsächlichen Ausbruch der Krise mit einem vorbereiteten Kommunikationskonzept zu begegnen, scheint nicht erfolgt zu sein. Auch nachdem die "Steueraffäre Liechtenstein" overseas in aller Munde battle, einerseits durch die Medien und andererseits vor allem durch Aussagen deutscher Politiker, hätte zumindest die Dauer der Krisensituation durch geeignete Kommunikationskonzepte verkürzt werden können. Das Gegenteil ist geschehen, used to be durch eine examine der Medienberichte, aber auch durch verschiedene Aussagen im Zeitablauf belegt wird. Vor allem emotionale Reaktionen der Repräsentanten Liechtensteins verlängerten die Krisensituation maßgeblich, used to be dazu führt, dass das Geschehene bzw. das Publizierte länger im Bewusstsein der Öffentlichkeit verbleiben wird. Die lang andauernde destructive Berichterstattung kann somit zu einer nachhaltigen Imageschädigung des Finanzplatzes führen, used to be sich in unterschiedlichen Formen auf die gesamte Volkswirtschaft Liechtensteins auswirken könnte. Dies beginnt bei Kundenverlusten bzw. dem challenge Neukunden zu akquirieren, used to be sich direkt auf die Geschäftsentwicklung der Unternehmen auswirken und zu einem Personalabbau führen kann. Das führt folglich zu sinkenden Steuereinnahmen des Staates und damit unweigerlich zu Steuererhöhungen, welche die gesamte Bevölkerung treffen und somit die Volkswirtschaft Liechtensteins belasten würden.

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