Campaigning in the Twenty-First Century: Activism, Big Data, by Dennis W. Johnson

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By Dennis W. Johnson

In view of the 2016 US election season, the second one version of this e-book analyzes the way in which political campaigns were often run and the extreme adjustments that experience happened due to the fact that 2012. Dennis W. Johnson appears on the so much refined concepts of contemporary campaigning—micro-targeting, on-line fundraising, electronic conversation, the hot media—and examines what has replaced, how these alterations have dramatically reworked campaigning, and what has remained essentially an identical regardless of new applied sciences and communications.


Campaigns have gotten extra open and free-wheeling, with higher involvement of activists (especially via social media) and standard citizens alike. even as, they've got develop into extra professionalized, and the writer has event dealing with and advertising the method. Campaigning within the Twenty-First Century illustrates the daunting demanding situations for applicants experts as they struggle to get their messages out to citizens. mockingly, the extra open and powerful campaigns develop into, the higher is the necessity for professional, versatile, and ingenious specialist consultants.


New to the second one Edition




  • Includes assurance of the 2012 and 2014 elections, looking forward to 2016.



  • Updates insurance of crusade finance because the landmark voters United superb court docket decision.



  • Adds to the dialogue of demographic and technological alterations in elections due to the fact 2012.

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