Campaigning in the Twenty-First Century: Activism, Big Data, by Dennis W. Johnson

, , Comments Off on Campaigning in the Twenty-First Century: Activism, Big Data, by Dennis W. Johnson

By Dennis W. Johnson

In view of the 2016 US election season, the second one version of this e-book analyzes the way in which political campaigns were often run and the extreme adjustments that experience happened due to the fact that 2012. Dennis W. Johnson appears on the so much refined concepts of contemporary campaigning—micro-targeting, on-line fundraising, electronic conversation, the hot media—and examines what has replaced, how these alterations have dramatically reworked campaigning, and what has remained essentially an identical regardless of new applied sciences and communications.

Campaigns have gotten extra open and free-wheeling, with higher involvement of activists (especially via social media) and standard citizens alike. even as, they've got develop into extra professionalized, and the writer has event dealing with and advertising the method. Campaigning within the Twenty-First Century illustrates the daunting demanding situations for applicants experts as they struggle to get their messages out to citizens. mockingly, the extra open and powerful campaigns develop into, the higher is the necessity for professional, versatile, and ingenious specialist consultants.

New to the second one Edition

  • Includes assurance of the 2012 and 2014 elections, looking forward to 2016.

  • Updates insurance of crusade finance because the landmark voters United superb court docket decision.

  • Adds to the dialogue of demographic and technological alterations in elections due to the fact 2012.

Show description

Read Online or Download Campaigning in the Twenty-First Century: Activism, Big Data, and Dark Money PDF

Best government books

Governments as Interest Groups: Intergovernmental Lobbying and the Federal System (Education; 66)

Nation and native governments emerged as very important curiosity teams within the Nineteen Sixties, as that decade witnessed a speedy enlargement of federal social courses administered on the nation and native degrees. The Seventies and Nineteen Eighties have been amazing via makes an attempt to provide states and localities extra accountability over such courses.

Contemporary Authoritarianism in Southeast Asia: Structures, Institutions and Agency

During the last twenty years, book-length analyses of politics in Southeast Asia, like these addressing different components of the constructing international, have concentrated heavily on democratic switch, election occasions, and establishment development. yet lately, democracy’s fortunes have ebbed within the sector. within the Philippines, the progenitor of ‘people power’, democracy has been lowered through electoral dishonest and gross human rights violations.

Saudi Arabia in Transition: Insights on Social, Political, Economic and Religious Change

Making experience of Saudi Arabia is crucially vital this day. The kingdom's western province includes the guts of Islam, and it's the usa' closest Arab best friend and the biggest manufacturer of oil on this planet. in spite of the fact that, the rustic is present process fast swap: its elderly management is ceding energy to a brand new new release, and its society, ruled via kids, is restive.

Down on Main Street: Searching for American Exceptionalism

Because the Presidential election of 2008, there was a development of liberal-progressive americans to distance themselves from every thing that has made the United States the main winning test in govt the area has ever identified, and actually to even query what conservative american citizens name "American Exceptionalism".

Additional resources for Campaigning in the Twenty-First Century: Activism, Big Data, and Dark Money

Example text

Download PDF sample

Rated 4.61 of 5 – based on 50 votes