Battle for Hearts and Minds:New Media and Elections in by Tarn How Tan,Arun Mahizhnan,Peng Hwa Ang

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By Tarn How Tan,Arun Mahizhnan,Peng Hwa Ang

The Singapore 2011 basic Election was once dubbed by way of a few because the first "Internet" election. How a long way is that this precise and to what volume did previous and new media impression vote casting behaviour and political participation? What was once the function of fb, Twitter, occasion political web content, political dialogue and the choice and conflicting details provided on-line? What theoretical insights might be gleaned approximately media and its use by way of electorate? This edited quantity presents an in-depth research of those questions via a first-ever survey of media use, political qualities, political participation and attitudes in the direction of media, and during experiments, content material research and interviews.

This landmark choice of essays additionally lays the foundation for realizing destiny elections, together with the following basic election. It additionally serves as a priceless checklist of the scenario at the flooring within the quickly moving dynamics of a Singapore political panorama that's present process dramatic and extraordinary transformation.

This publication will entice researchers in political conversation, political technological know-how and media verbal exchange. it is going to even be of curiosity to coverage makers, individuals of media, group leaders and observers of the impression of media on politics.

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